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Research:

The Power of Protein and Why it Matters

The Power of Protein and Why it Matters

The Power of Protein and Why it Matters

 

Here’s what you already know: protein is essential for humans. It’s the building block for muscles, skin, and hormones, and plays a key role in nearly every bodily activity, supporting immune function, cognitive clarity, and metabolic health. 

It’s our power center for better sleep, regulating the neurotransmitters that support rest. It supports digestion, sustains energy, keeps us fuller for longer, and is crucial for building and repairing muscle tissue. Without exaggeration, protein is the key to our energy, strength and vitality.  

Here’s what you might not know: eating more protein doesn’t mean your body is getting all that nutrition; many of the protein-rich foods we eat are difficult for our bodies to digest. Different types of proteins are absorbed differently by the body, and the rate that it’s absorbed affects how our bodies respond. And to make it even more tricky, age and lifestyle also affect how we use the nutrients and the amounts we need to carry out various processes in the body. If you’re over 35, you already know exactly what this feels like—those foods that used to help you kick start your metabolism don’t do the job anymore. 

Here’s what’s happening (and not happening) in your body 

Physically, there’s a disconnect between the protein we eat and what the body can absorb. So, eating more doesn’t help if the protein isn’t bioavailable. But there’s a way to unlock more of protein's nutritional potential from the food we're already eating.  

It's an enzyme, developed by Nobel Prize-winning science.

Welcome to Your Protein Era

Discovered in a Japanese hot spring and the result of Nobel-prize winning science into naturally occurring enzymes, P24 is the protein enzyme that can digest protein so effectively that it can double the amount of nutrients you receive. 

No matter who you are, how you workout or what you love to eat, P24 supports and sustains your health for quicker muscle recovery, sustained energy, optimal sleep, easier digestion—designed to make your life a whole lot better. 

This is Bigger Than Us 

 

Unlocking more nutrition from the food we’re already eating is better for our bodies and the planet. By reducing the need for ever-increasing protein production, we ease the strain on land, water, and climate resources. And P24 is the truly revolutionary answer. It’s the best of nature + the best of human innovation—helping us nourish ourselves more efficiently while supporting a healthier Earth. 

 

amplifyeP24, The Protein Enzyme

The Answer We Need, The Solution We’ve Been Waiting For

Day-to-day life can feel like a grind; days are long and often hard.

But, what if it was easier? 

What if the hard work you already do began to pay off? Like, if the meals you already eat started to give you a new sense of vitality?

Related reading

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Research:

Protein bioaccessibility improvement and increased amino acid concentration with P24

Protein bioaccessibility improvement and increased amino acid concentration with P24
05.2025
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